Ethics in Selling

John Maxwell wrote a great book on the subject of ethics. The title... Ethics 101. Sounds a bit basic to you? It should, because doing what is right is very basic.

When Mr. Maxwell was first approached about writing a book on ethics he was asked something along the line of "John, why don't you write a book on business ethics?" To which Mr. Maxwell replied, "there's no such thing." Not understanding his reply, his friend asked him to clarify at which point Maxwell made this statement:

"There's no such thing as business ethics, there's only ethics."

Simplicity is profound isn't it? So ethics in selling, or any other facet of business, is the same as non-business ethics and can be defined by simple (thus the 101) principles. Most notable by Mr. Maxwell - The Golden Rule. Treating people the way you would like them to treat you.

Maxwell writes, "Asking the question 'how would I like to be treated in this situation?' is an integrity guideline for any situation."

Now plug this concept into selling, and situations that arise in selling transactions, and you have some great questions to ask yourself... check this out:

1. How to do you treat individuals that don't say yes to your offering?
2. How do you treat gatekeepers that don't let you in?
3. How do you report your expenses on your expense report?
4. How do you speak about your competition?
5. Are you honest in all your dealings with your clients and your company?

Finally, if you were a client or you owned a company... how would like to be treated?

TK