Quote of the Week

In every true profession there is a need, in fact a mandate, for continuing education. Engineers, doctors and attorneys must all participate in on-going training.

Sales professionals, true sales professionals, although not mandated to continually train themselves, do so anyway. Check this quote out...

"Sales professionals more than any other profession need consistent, relevant and inspirational information to maintain long-term success." (I came up with this one...)

If you've been in the sales training business than you know this is a true statement. Not just training other companies (like my group does), but training within your own organization. Let's pick this quote apart and prove it out:

1. Sales professionals... Selling is a profession. Just like there are bad docs and bad lawyers, there are bad sales people, but make no mistake, there are individuals that are not only making big money selling, they are big business people too. Their skills continue to grow and they could do almost anything in their company, they just happen to sell.

2. More than any other profession... Is there any doubt that sales professionals are experiencing more rejection than in any other career? Nope. For this purpose alone training, and just gathering to experience training, is a necessity. In the training environment attitudes are refreshed and confidence is restored because like experiences are shared. These are the times that provide validation. Validation of the company, the product, the service and the self-worth of the sales professional.

3. Need consistent, relevant and inspirational information... Consistent because it's always needed, relevant because it must be valuable to the trainee and inspirational because when most people are inspired and they add their own positive attitude and strong work ethic, results are met.

4. To maintain long-term success... Anyone can be successful initially or for a short period of time. Long-term success is different. It is obtained over the business cycle (ups and downs) which weed out average individuals.

My company is built on this quote... it defines what we are doing for sales professionals all around the country.

TK