Application - The Difference that gets Results

One of the knocks against all training seminars is that they just don't make a lot of difference.

It amazes me that occasionally someone at one of our training events will feel that they won't get anything out of our training BEFORE it is even over! The amount may be less than one half of one percent, but it still blows my mind anyone would pass judgment before they even have an opportunity to use the information in their career.

It is impossible to evaluate ANY information before you actually APPLY IT.

That's the difference that get Results - Application. Everything we teach in our seminars are backed up with opportunities for application. That's the challenge with other seminars... They don't provide an opportunity for you to apply the information taught.

Some seminars, particularly sales seminars, are just too basic. They focus on a simplistic process and information that any adult already in business understands. Our events are more sophisticated, but still require application to make a difference. Application is EVERYTHING.

If the American Dental Association has irrefutable evidence that flossing your teeth will reduce gum disease by 50% why would people still not floss? Is it because their dentist doesn't tell them to floss? No way, ask me! It's because they don't apply proven information.

One of the icons of personal development was W. Clement Stone. At the age of 6, Stone was selling newspapers on the streets of Chicago to help his widowed mother pay rent. He had his own newsstand at 13, and later founded what would become a multi-billion dollar insurance empire with just $100 of his own savings.

One of Stone's keys to success was application. His formula was simple... "When you wake up in the morning, start with the phrase, 'Do it now, do it now, do it now." Repeating the phrase three times often.

In selling, more than any other endeavor, positive and relevant training information is required to survive! It can be that rough, it can be that tough. Once you move past that point and move towards success application is no less important. To survive you must apply. Success is the application of proven principles.

TK