From a sales management perspective, have you ever designed, implemented and run a fantastic training program only to see no measurable results? It's pretty common.
In fact a training program can be perfect and not produce results.
Why? If everything WAS perfect than the KEY to getting results is inspection - inspect what you expect.
It's really the tough part of training - making sure your people implement the curriculum into their daily routines and presentations. It requires time - you've got to spend time with your team to insure they are committed to change.
Don't waste time and money designing and executing a training program and not follow up with your people. Inspect what they are doing and make sure it's what you expect... then watch the results pour in!
TK
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